Advertisers love Yahoo! because...

With a leadership position of over 73% internet audience, to simplify and improve the brand reach and the web experience for consumers and advertisers, Yahoo! has been building the veracity of its brand campaign.

For instance Yahoo!'s recent association with Samsung, Yahoo! tried to provide leverage to the visibility of Samsung's newly launched Samsung Jet, a phone with a unique proposition of a bright AMOLED screen and 800 Mhz processor speed. The Samsung ad was on Yahoo! Front Page, a destination which in a single day aggregates traffic of around 4 MM, the intent was to create a high impact online and also ensure a steady flow of audience.

The presence for Samsung Jet on Yahoo! was hence created focusing on impact, reach and speed. The creative was programmed on the Front Page of Yahoo! where the Samsung Jet flew across the screen at a higher speed than a car. On clicking the expand button of the rich media LREC banner, a takeover of the front page was initiated, with multiple details of the product.

The Samsung Jet campaign reached out to over 3 MM unique users in just seven hours with very high engagement. On an average a user spent over 1 min every time they interacted with the ad. This innovation not only captivated the Samsung's brief but also managed to catch a lot of attention and appreciation from the users.

Following such initiatives, Yahoo! has received a very positive response from the advertising fraternity and the active participation of leading brands in the campaign is itself a great endorsement of how brand advertising on Yahoo! has truly benefited its client. Yahoo! would want to take this forward, by innovating more in the field of computational advertising space.