Mudra appoints Raylin Valles, Vandana Katoch as creative directors

Mudra North & East, a unit of Mudra India, has appointed Raylin Valles and Vandana Katoch as Creative Directors. After the appointment of Neville Shah, Raylin and Vandana further boost the agency's creative clout. They join Anil Verma, who is the ECD at Mudra North & East.

Commenting on the dual addition to the agency, Ajay Naqvi, EVP & Head, Mudra North & East said, "Raylin brings with him an equal dose of international and national experience across a varied set of brands. His numerous awards and more importantly, his eagerness and desire to bring about visible changes to our creative product is truly exciting. Vandana too is an exemplary creative person. Her experience is deep and wide and her work speaks volumes about the talent she possesses. In her we saw a person who fits in perfectly with our vision. With Raylin and Vandana joining Neville under the leadership of Anil Verma, we hope to improve our creative product considerably and delight brands and consumers with a renewed vigour."

Raylin Valles joins from Publicis, Delhi, where he worked on brands such as Aviva, Maggie, Nestea and HP. Raylin brings with him a variety of international experience with agencies such as Saatchi & Saatchi- New Zealand, BBDO- Malaysia and Grey Worldwide- Bangkok. He has worked on a variety of global brands, including KFC, Pepsi, Olympus, Wrigley, P&G, Toyota and Heineken. On joining Mudra North & East, Raylin says, "Mudra Group has creativity firmly planted in its DNA. Their drive toward big, creative, problem solving ideas is very much in line with the way I like to work and where the industry is headed. Besides the work is brilliant, the brands are fantastic and so is the talent!"

Vandana Katoch joins Mudra North & East from Contract Advertising, Delhi. Vandana spent 14 years with Contract working on a variety of brands such as Domino's Pizza, Jaypee Group, CRY, Spice Mobiles, Honda, Whirlpool and ESPN. She's been responsible for several memorable campaigns including, Domino's Pizza "Khushiyon ki home delivery' and Jaypee Group's "No dream too big'.