Adwallz takes Emami Navratna Oil to rural India

Adwallz, India's only organized premium wall painting service provider agency, recently executed a wall painting campaign for Emami Navratna Oil in the rural and semi - urban areas of India. The campaign was carried out with the objective to create awareness and increase the sales of the one rupee sachets of Emami Navratna Oil by using strategic locations across India.

Adwallz carried out ghumti wall paintings for this campaign in the remote areas of Madhya Pradesh, Maharashtra and Gujarat. Ghumti wall painting is painting on paan - beedi shops. Adwallz had painted the picture of superstar Amitabh Bachchan along with the image of the product on all paan - beedi shops in those regions.

The idea behind painting Amitabh Bachchan's picture was to grab the eyeballs of the rural consumers and capture a larger amount of market by making their product sell in that area. Bachchan is also the brand ambassador of Navratna Oil and therefore having his image painted made a better connectivity with the rural consumers. The campaign was targeted to the uninitiated consumers of rural India, to make them aware of the new product which was now available at a low price of Rs. 1.

The biggest challenge for Adwallz here was to take care of the sentiments of the superstar while painting his picture on the walls, as even a small mistake would be costly for both Adwallz and Emami. The campaign was carried out for 60 days starting November.

Commenting on this campaign Mihir Mody, Founder & CEO, Adwallz said, "We are very happy that Emami has believed in us and has continued their association for their other brands too. This campaign was a very big challenge for us as we had to paint Mr. Bachchan's image across the walls of India. We thank our painters who executed this difficult campaign in an efficient way. We look forward to carry forward our relation with Emami in the future.