AEGON Religare sponsors Kochadaiiyaan game; records 900 thousand downloads

AEGON Religare Life Insurance (ARLI) sponsored a mobile game, ‘Kochadaiiyaan’s Reign of Arrows’ based on the animated Tamil movie, starring the Superstar Rajnikanth. This blockbuster archery game has recently crossed 9 lakh downloads since its launch in late March.

The game has been developed by Hungama Digital Media Entertainment Pvt. Ltd. and can be downloaded from any device on the Android, iOS or Windows platform or 

Yateesh Srivastava, Chief Operating Officer, AEGON Religare Life Insurance says, “We are happy to sponsor Kochadaiiyaan’s Reign of Arrows and be associated with this game as it subtly allows us to connect with the younger generation and promote the AEGON Religare brand. Besides the branding opportunity, the game is structured in a way as to generate leads for AEGON Religare. This is our first experiment with full blown gamification and we are looking forward to the outcome with a lot of interest and anticipation.”

The AEGON Religare iTerm Insurance Plan, a pure-protection plan, has been integrated with the game to specifically showcase AEGON Religare’s product proposition aimed at building immunity and inner strength for the player, quite similar to providing security to one’s family by opting for a term plan.

In the game, the player is required to single-handedly fight the invading army. It is an action-packed archery game that provides an immersive gaming experience with the brand cues, lead generation tools and an option to download AEGON Religare’s iTerm app, built into the game play.

The game also has an AEGON Religare Chest Plate, AEGON Religare Health Potion and AEGON Religare Revival Kit which have been integrated to provide the player with an enhanced virtual gaming experience.