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After facing flak, Zomato says ads were well intentioned but misinterpreted

After receiving outrage on social media, Zomato has issued a public statement on its Hrithik Roshan and Katrina Kaif ads. Zomato  argues that the advertising were "well-intentioned," but that "some people unfortunately misinterpreted it."

According to Zomato, the advertisements were created with the goal of highlighting delivery partners as heroes and emphasising the need of speaking properly to them . The advertisements were also designed to raise the degree of respect connected with a delivery partner's profession and to emphasise that every client is a star for them, just like prominent stars.

Zomato said that the NPS (Net Promoter Score) of its delivery partners has risen from -10% to 28% and is continuing growing, and that the business has always recognised when it has fallen short on this front.

 

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