After 'talking newspaper' its "tears of perfection' for VW Vento

The campaign was planned to effectively reflect the positioning of the Vento as German engineering and best in class product through its communication message-"tears of perfection.'

The communication tries to convey the fact that the Vento has been crafted by engineers in the Volkswagen plant in Chakan, Pune with passion at every stage of manufacturing, culminating into a perfect car for the customers, that it is hard to let go.

Speaking about the new campaign, Lutz Kothe, Head ' Marketing &

The campaign which released on the 9th of October 2010, can be seen across television channels, print, online, digital and out of home media to establish awareness about the Vento until mid November 2010. | By Prabha Hegde [prabha(at)adgully.com]