AGEasy by Antara Unveils Heartwarming Campaign

AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and wellness solutions, is proud to announce the launch of its latest heartwarming campaign, "Let Your Love for Life Never Age." This innovative campaign seeks to spotlight the enduring love and vitality shared by senior couples and demonstrate how AGEasy solutions play a pivotal role in preserving that youthful spirit.

Conceived and executed by Havas Worldwide India, this campaign is more than just a marketing initiative; it's a celebration of the boundless energy and love that seniors bring to life every day. AGEasy by Antara believes that age should never be a barrier to enjoying life to the fullest, and this campaign showcases their commitment to that belief.

Rohit Khatua, Chief Marketing Officer, Antara Senior Care,said, “Reflecting the changing demographics, India will have ~300 million seniors by 2050 as compared to ~120 million today and the industry needs to take strides in addressing the growing demand for senior care. As industry leaders, we are committed to continue to innovate and provide more products and solutions that empower our seniors to age with ease and joy. From independent-living senior residences to assisted care services, Antara's mission is to positively impact lives of seniors and their families. With our new offering, AGEasy, we have taken one more  step ahead in creating an integrated age-well ecosystem for seniors.”

Md. Shahid Shams, Head of Growth Marketing, Antara Assisted Care Services, said, “AGEasy by Antara is a unique ‘’phygital’’ platform that offers personalized solutions for managing chronic conditions through expert-assisted journeys. Our brand film beautifully embodies this promise, and it serves to emotionally connect with every senior by depicting a common experience. This film will help us spread awareness about AGEasy by Antara, and enable us to reach a wide audience, so they may access our services  manage their chronic conditions better.”

Speaking about the campaign, Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, "Age should never come in between us and living life to the fullest. That’s the message this touching story wants to tell the world. The challenge was to make Antara more than just a brand that aids elderly people in their daily activities. We wanted Antara to be seen as a friend, who understands their passions and desires. A friend who makes them feel like age is just a number. A friend who encourages them to explore their childlike innocence and feel alive at every moment. And do all the above without fear and apprehension. So that their love for life never ages."