AI illuminates Diwali campaigns as ads go immersive and personalised
In recent years, the festival of Diwali has witnessed a remarkable transformation in the way brands engage with their audiences, thanks to the integration of artificial intelligence (AI) into their marketing strategies. As technology continues to evolve, businesses are leveraging the power of AI to create personalised and immersive Diwali campaigns that resonate with consumers on a deeper level.
From predictive analytics to chatbots and recommendation engines, brands are harnessing AI-driven tools to enhance customer experiences, optimise marketing efforts, and ultimately, kindle the festive spirit in a more targeted and meaningful manner. This shift towards AI-driven Diwali campaigns not only reflects the industry’s commitment to innovation, but also underscores the growing importance of understanding and catering to individual consumer preferences in the ever-evolving landscape of digital marketing.
Here are some Diwali campaigns this year that are powered by AI:
This Diwali, for example, Coca-Cola has introduced an innovative fusion of art and technology, enabling consumers to send personalised wishes through the integration of OpenAI’s DALL-E and GPT-4 models. The campaign, active in several South Asian countries, invites individuals to craft unique Diwali greetings on www.createrealmagic.com, using iconic elements from Coca-Cola's archives. The platform offers a creative playground where users can design wish cards featuring traditional Diwali symbols, blending culture with technology. Coca-Cola aims to celebrate people and culture through this campaign, emphasising the combination of humility and iconic status.
InvincibleMeta.Ai, renowned for its robust virtual reality platform powered by sophisticated APIs, offers a new way to celebrate the Festival of Lights. Users can immerse themselves in the vibrant atmosphere from the comfort of their homes, with the Metaverse rendering a panoramic display of virtual fireworks that rival the splendour of real-world festivities. Marking a convergence of tradition and technology, this celebration is scheduled for 7 pm on Saturday, November 11, 2023, promising a unique experience for customers worldwide.
Jewellery retailer Senco Gold & Diamonds launched a pioneering AI-powered initiative for Diwali 2023 in partnership with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios. As part of this initiative, participants have the opportunity to receive a personalised prayer video seeking divine blessings from Goddess Lakshmi for prosperity during Diwali.
This Diwali, Mondelez India has decided to share its media reach with the home businesses across the country by turning every Cadbury Celebrations ad into a virtual store for them with #ThisAdIsMyStore.
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