Aishwarya Rai Bachchan – A timeless beauty appeal for films & brands

Considered one of the most beautiful women in the world, Aishwarya Rai Bachchan has been straddling the world of films and fashion since 1991. Known for her mesmerising beauty, Aishwarya has been an epitome of grace and diginity and has mostly stayed away from any controversy throughout her career (barring the Salman Khan-Vivek Oberoi episode). Some consider her to be an ‘ice maiden’ and not very responsive. However, she has built a legion of fans with her beauty, graceful dance moves and some wonderful performances.

Aishwarya won an international supermodel contest in 1991, which was organised by Ford. She received huge recognition for her Pepsi ad in 1993, where she appeared alongside Aamir Khan and Mahima Chaudhary. A year later, in 1994, she won the Miss World crown, while Sushmita Sen was crowned as Miss Universe.

She made her foray intp the film industry in Mani Rathnam’s Tamil film ‘Iruvar’. Her first Hindi film was ‘Aur Pyar Ho Gaya’. Aishwarya didn’t see much commercial success in Bollywood in her initial days, being almost dismissed as a pretty doll by critics. However, she went on to prove her mettle in films like ‘Hum Dil De Chuke Sanam’, ‘Chokher Bali’, ‘Taal’, ‘Hamara Dil Aapke Paas Hai’, ‘Devdas’, ‘Jodha Akbar’, ‘Guru’, ‘Sarbjit’, among others.

Ever since her marriage to her ‘Guru’ co-star Abhishek Bachchan and subsequently becoming a mother to a daughter, Aishwarya’s presence in films became sporadic and has not been very noteworthy. Nevertheless, she impressed in the role of a sister fighting to free her brother from a Pakistan prison in ‘Sarbjit’ and in the role of a poet in ‘Ae Dil Hai Mushkil’. Aishwarya also starred in Mani Rathnam’s epic hit movie of 2022 – ‘Ponniyin Selvan – 1’.

Beauty and the brands

Given her ethereal beauty and dignity, Aishwarya is a favourite of brands that stand for elegance, luxury, and timeless appeal. She has been a long time brand ambassador for beauty brand L’Oreal, and has also been associated with Longines, Cadbury Dark Milk, Nakshatra Diamond Jewellery, and Kalyan Jewellers, among others.

Take a look at some ad campaigns featuring Aishwarya below:

https://www.youtube.com/watch?v=G75YF6Bq1hI&t=1s

https://www.youtube.com/watch?v=Z_J7Zeqye_k

https://www.youtube.com/watch?v=gsycmvObt5E

https://www.youtube.com/watch?v=CaJX4QbG4sI

https://www.youtube.com/watch?v=iEy_Pisk4DQ

https://www.youtube.com/watch?v=XktIuUOb8d0&feature=emb_imp_woyt

https://www.youtube.com/watch?v=TeXal9Qr7EA&feature=emb_imp_woyt

https://www.youtube.com/watch?v=MLUR370B-jg

Aishwarya has also been a regular at the Cannes Film festival for two decades now – appearing to promote her films as well as part of being the L’Oreal team.

Not a social media butterfly

Contrary to most movie stars, Aishwarya has a limited presence on social media. Though she is on Instagram and has amassed a follower base of 10.6 million, she is not available on either Facebook or Twitter. She has always shielded her private life, though she frequently features on the social media feeds of her husband Abhishek Bachchan and father-in-law Amitabh Bachchan. In fact, her last post was with director Mani Rathnam to promote the film ‘Ponniyin Selvan – 1’ on social media.