Akila Jayaraman promoted to Head of GTM Strategy & Marketing at JioAds

Akila Jayaraman has been promoted to the position of Head of GTM Strategy and Marketing at JioAds, a role she shared news of on LinkedIn. In this new capacity, she will oversee the GTM strategy, including narrative, positioning, and pricing for various segments of JioAds' business, such as ConnectedTV, Retail Media, In-store Media, DOOH, and SMB.

Jayaraman joined the company in January 2022 as the Head of Sales Strategy. Before JioAds, she worked at Cheil India, where she managed a team of over forty digital experts and handled integrated media projects for major clients like Samsung and Google.

Her background also includes positions at Essence, Madhouse, and Comviva Technologies Limited, bringing a wealth of experience in consulting, research, sales, and account management within the mobile and technology sectors.