AkzoNobel: 2012 a year of possibilities and optimism

AkzoNobel, the largest paints and coatings company in the world and the maker of Dulux paints, today announced the launch of its annual patented colour study, "Colour Futures„¢' for 2012. \ Colour Futures„¢ forecasts colour trends and insights globally. Akzonobel sees 2012 as the year of "Possibilities' and has predicted Red as the dominant colour trend for this year.

Colour Futures„¢ is a comprehensive guide on colour trends and patterns for the year and is created by a set of global colour experts. Once a year, AkzoNobel's Global Aesthetic Center invites an international group of creative experts from the fields of design, architecture and fashion who draw on a variety of cultural sources and influences, from fine art to technology and from nature to pop culture to create a comprehensive guide on colour. Their views, insights and findings on trends are translated into colour palettes and images, and captured in this annual edition of ColourFutures„¢

Colour transitions and influence for 2012

In 2011, the colour mood was clean, fresh, joyful and charming, with playful, zingy pastels riding the trend. 2012 is full of take-charge optimism. This translates into a diverse colour palette ranging from full bodied hues with lots of character and meaning, to tender, hushed pastels, to chic neutrals and edgy brights, which complement each other in stimulating, new ways."