All Stars Aligning for MY FM & AJIO with Cricketwala Tyohaar

MY FM has thoughtfully launched yet another season of Cricketwala Tyohaar, a one of its kind cricket centric campaign in Tier 2-Tier 3 cities that brings extensive advertising & branding opportunities on table for the associating partners.

ODIs to T-20s to Test matches, this year is full of thrilling action-packed cricket. MY FM is always in sync with the nation-wide cricket love & creates well consumed radio, digital & ground activation connects. Affiliating partners get a hands-on benefit of 2.5 crore digital followers (MY FM) & an active participation of over 2 lakh Indians from across Tier II & Tier III cities

Keeping this mass reach at the core during the ongoing cricketing season, the retail giant from fashion & lifestyle industry - AJIO has collaborated with MY FM.

A well planned heist of hearts AJIO videos by MY FM RJs on the social media handles has garnered 1601000 (over 16 lakhs) views on digital platform & a mighty reach of 1,15,74,000 (over 1 crore 15 lakhs)