“All the best†says Amazon miniTV
The most crucial time of the year, or rather ‘tis the season’ of nervousness has begun, especially for students in the 10th and 12th classes. Keeping the same in mind, Amazon miniTV took a step to reverse this entire sentiment of nervousness, unpreparedness etc. for its core target audience, the GenZ. And, nothing could have been a better time to create a fun, calm and entertaining atmosphere.
And that is how they did it?
The brand synced two of its shows, Crushed and Capital 'A' Small 'a', that revolve around school life and teenage struggles such as exams, crushes, hobbies, parents' expectations, etc to create some engaging posts:
In no time, the brand’s instagram page saw an outpour of emotions and engaging comments rolling for both the posts. We had the show’s fan-favorite talent also sharing a positive sentiment to wish luck to the students. Along with helping the brand grab attention for its content amongst its target audience, these posts also helped in creating conversations with a high rate of engagement.
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