Allu Arjun packs a punch on-screen in redBus’ latest brand campaign

redBus, the world’s largest online bus ticketing platform, has rolled out a compelling marketing campaign, ahead of the much awaited festive season, to enunciate its proposition of providing people with the most convenient, seamless and cost-effective bus booking and travel experience. In order to communicate and engage with its wide customer base, the online bus ticketing major roped in Icon Star Allu Arjun, who is also the enterprise’s brand ambassador, to deliver two staggering ad-films in his unique style, enhancing the emotional appeal of the brand. 

The campaign’s narrative connects with redBus’ broader messaging of ‘Apno ko, sapno ko kareeb laye’, which positions redBus as an enabler that bridges the gulf between people and their loved ones, as well as their professional aspirations, by making their travel a convenient, seamless affair. It further deliberates on two major aspects of the bus seat reservation process that makes a huge difference to travellers - the option of selecting the desired seats, as well as the discounts on offer. In keeping with the playful character of the ads, the two 30-second ad-films were released innovatively as a ‘leak’ on fan pages of the Icon Star on Instagram.