ALTBalaji introduces new half-yearly subscription pack at Rs180

As ALTBalaji wraps up 2020 on a grand note with the launch of its magnum opus web series Paurashpur, the OTT platform also introduces a Half-yearly Subscription Pack for its viewers. The new pack priced at Rs. 180 for six months gives the audience access to ALTBalaji's multi-genre content library. With a messaging #LessIsMore, the new package is in line with ALTBalaji's strategy of massifying the content by being the country's most affordable platform serving 70+ Indian originals.

Leaving no stone unturned in entertaining viewers all year round, ALTBalaji continues to deliver the best entertainment to its viewers at an affordable price of 0.80 paise per day and Rs. 300 for an annual subscription.  The three-month subscription is priced at Rs. 100, the audience can save more with the six-month pack priced at only Rs 180.

Commenting on the new subscription offer, Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms Ltd. said, "With the new year, we at ALTBalaji, are now setting our sight on the next leg of India’s streaming story. We want to lay our focus in serving the emerging young audiences in addition to capturing the smaller cities and towns. With affordability as one of our core drivers we want to go deeper across the under-penetrated markets in India and our pricing strategy demonstrates the same. The content pipeline for 2021 is also segmented such that it suits the diversity of taste and preferences of our viewers.”

ALTBalaji, one of the leading OTT players in the country, continues to be a leader in the original Hindi SVOD space and one of the few homegrown success stories in the OTT video streaming category. The OTT platform is creating shows that appeal across genres and segments with unique or untold narratives. The shows are a mix of thriller, drama, romance, youth drama, horror, and comedy. Each show present on the platform or in the pipeline has been created, keeping in mind the audience's interest across demographic and sociographic segments done by our analytics team.

Furthermore, ALTBalaji's strategic alliance with payment gateways like Paytm, Amazon Pay, PayPal, and PayPoint India helped make subscription processes convenient for its consumers. Through these partnerships, ALTBalaji's extensive library of homegrown, original premium content became even more accessible and affordable to a broader, and newer set of audiences.

For the upcoming year, ALTBalaji has an exciting pipeline, consisting of multiple shows such as Crashh, Hello Ji, Apharan 2, Broken But Beautiful 3, Dev DD Season 2,  PuncchBeat Season 2, Hum se Humsafar, Bang Baang, The Married Woman, LSD, Class of 2020 Season 2, Bang Baang, The Test Case 2, and many more. Each of these new shows is high-octane dramas, which the audience can binge-watch.