Amazon rebrands its free streaming service IMDb TV as Amazon Freevee
Amazon's free streaming service, IMDb TV, will be rebranded as Amazon Freevee beginning April 27.
Amazon claims that the AVoD service has tripled monthly active users in the US over the last two years, thanks to rapid distribution across living room devices and mobile, an expanding slate of Originals, an always-updating library of movies and TV series, and over 60 FAST channels.
Following a successful launch in the United Kingdom last September, Amazon Freevee will expand internationally later this year with a launch in Germany.
In 2022, Amazon Freevee will increase its Originals slate by 70%, including a spinoff of the longest-running Prime Video Original series, Bosch: Legacy, which will premiere on May 6th; a new home-design series, Hollywood Houselift with Jeff Lewis; Greg Garcia's comedy series Sprung; and High School, a scripted series adapted for television by Clea DuVall, produced by Plan B, and based on the New York Times best-selling memoir by Grammy-nominated.
“Over the past two years, we have seen tremendous growth for our AVoD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals and are excited to establish Amazon Freevee as the premier AVoD service with content audiences crave.”