Amer Jaleel & Virat Tandon announced the launch of Curativity

Former MullenLowe Lintas Group Chief Creative Officer and Chairman, Amer Jaleel, along with former Group CEO, Virat Tandon, have introduced their new endeavor called Curativity.

Curativity.in has been conceptualized as a new ecosystem aimed at reshaping the landscape of marketing services talent. The platform facilitates the registration of freelance professionals on one end and potential clients on the other.

During its beta phase, the website features notable clients such as Pfizer, PhonePe, and Tata Consumer Products.

Curativity presently encompasses a diverse array of marketing service categories. These encompass fractional Chief Marketing Officers (CMOs), digital experts, influencers, video production specialists, strategists, art directors, copywriters, and researchers.

Virat Tandon explained the rationale behind the launch in a LinkedIn post. He highlighted that India witnessed the formation of 167,000 new companies in 2022, signifying a ten-fold surge in company and brand establishments compared to the past decade. This surge, combined with transformations in the media landscape, has generated a demand for fresh and innovative creative skills.