Amit Adarkar to join Nielsen as VP

Nielsen has roped in Amit Adarkar and appointed him as Nielsen Bases VP. Prior to Nielsen, Amit was Market Probe MD India & Middle East operations.

Amit will be based in Mumbai and in his new role will report to Nielsen Bases, South Asia, Middle East, Africa and executive director consumer research South Asia, Prasun Basu.

Amit will lead the India and South Africa businesses of Nielsen Bases. Amit will also manage the large Unilever hubs in Mumbai and Johannesburg.

Amit has a experience of 17 years and has worked for FMCG and high-end manufacturing industries.