Amit Sarda to demystify advertising’s 5 senses at IAA Young Turks Forum

The International Advertising Association (IAA) India Chapter’s Young Turks Forum will host Amit Sarda at the second session of ‘Advertising and The 5 Senses’ series, presented by MTV India, in Mumbai on August 25, 2016.

Amit Sarda, MD, Soulflower, will deliver an address describing his redolent journey so far, giving a whiff of the role played by olfactory senses in aromatising and augmenting an experience. 

Srinivasan K Swamy, President, IAA India Chapter and Senior Vice President, IAA Global, said, “With every IAA engagement we attempt to explore different perspectives of the communication industry. Senses like touch, taste, smell, sight and sound evoke powerful memories in people. Advertising stimulates our senses and are a powerful armoury to any brand development. I look forward to Amit Sarda’s perspective on the importance of using all our five senses in advertising.”

The Young Turks Forum has, in its inaugural session on ‘Advertising & The 5 Senses’, seen an interesting conversation between Chef Sanjeev Kapoor and Roshni Bajaj Sanghvi. Kapoor spoke about the importance of all five senses coming together to make the food experience wholesome. He said that 70-75 per cent of food experience was enhanced by the smell and not taste alone. And the look of the food adds to the appetite as does the touch and feel of food. Roshni Bajaj Sanghvi, a well-known food critic, engaged in an interesting conversation with him.