Android surpasses iPhone OS impression share in Asia Pacific for the first time: InMobi Study

InMobi, the world's largest independent mobile ad network, today revealed its Mobile Insights Report ' Asia Pacific Edition April 2011, reporting a 10% increase in the Asia Pacific mobile ad market from January to April 2011. The largest and most comprehensive report of its kind is based on data from the InMobi global network which serves 35.0 billion monthly mobile advertising impressions to over 314 million consumers globally. Following the global trend, Android surpasses iPhone OS impression share in Asia Pacific for the first time, capturing 9.5% share of regional ad impressions.

Key Asia Pacific findings include:

- Asia Pacific mobile impressions on the InMobi network surpass 18 billion monthly impressions, growing 10% from January to April 2011.

- Advanced phones still dominate the market with 76% share of ad impressions.

- Android reaches 1.7 billion impressions to capture 9.5% share of impressions, gaining +4.3 share points in just 3 months.

- iPhone OS & Android together now represent 18.9% of all InMobi impressions in the region.

- Even with a drop of 1.5 share points in April 2011, Nokia continues to be the dominant device manufacturer in Asia Pacific by ad impressions.

- 7 of every 10 mobile ads across the InMobi network in Asia Pacific are delivered on Nokia or Samsung devices.

- This was driven by the large influx of smartphone impressions, which increased by 2.3 billion during the period.

- Smartphones continue to become a primary channel to digital media consumption on a global basis, especially in markets including Asia, - ---- Eastern Europe and Africa, where consumers rely on their smartphones as their primary gateway to digital content.

- Mobile phone manufacturers Samsung, Apple and HTC continued to capture share from global leader Nokia.

- Nokia lost -1.0 share points in just 90 days, while Samsung (+1.2 share pts), Apple (+0.4 share pts) and HTC (+1.2 share pts) gained share.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: "Following the global smartphone revolution, 'in-application' advertising continues to outpace mobile web ad growth. With a large global contingent of mobile app developers for iOS, Android and now Windows Phone 7, these developers represent an invaluable part of the mobile ecosystem. Developers are among the most influential individuals in the future of the mobile market and their products will shape the future of mobile advertising. The landscape will be very interesting to watch over the next year as many developers began to focus on mobile web apps to help alleviate device and platform fragmentation issues."