ANI’s former Bureau Chief Lokendra Singh launches XYZ News Agency

In a strategic move, multimedia news agency ANI’s former Bureau Chief, Lokendra Singh, who was heading the agency’s Rajasthan operation since 2004, announced the launch of his own news agency – XYZ. 

XYZ is touted as the world’s first-of-its-kind news platform that caters to the needs of regional news channel. Based out of New Delhi, XYZ News Agency has unique features with a network of over 2,000 field reporters spread across the country. 

Speaking on the launch, Lokendra Singh, Founder & CEO, XYZ News Agency, said, “XYZ is entirely different as compared to all available news agencies in the country. At present, the news agencies in the Indian market are focusing on national channels and the packages are so expensive that a regional channel can’t afford them. Hence, at XYZ News Agency we are focusing on regional channels as a cost-effective option, where content will be supplied as per the demands of a channel. Interestingly, we are also giving an option of ‘Payment on usage only’, which means that a channel has to pay for only that content which it is using.” 

XYZ is a multiuser platform with features such as Free Preview facility, Stringers’ feed and payment management, Story on Demand, Customised Editorial Agenda, extra revenue generation feature, dedicated and secured path for news collection, very secured feed box system to maintain news exclusivity, best platform for freelancers, etc. 

“Like I mentioned above, XYZ is a cost-effective platform and gets activated within 30 seconds. There is no 2 MB point to point line requirement and also there will be no expenses on broadcast engineers to maintain feed. We also offer exclusive early morning bytes so that the channel can get exclusive reactions of celebrities and politicians on various issues regularly. We are offering everything and anything as per the requirement of our clients, that’s why we are XYZ News Agency,” Singh explained. 

The official announcement was made last week in Jaipur in the presence of all media veterans from Rajasthan, including Jagdish Chandra, Regional Head, Zee News; SK Surana, MD, Jan TV; Virendra Chaudhary, CEO, First India News; and Anil Lodha, CEO, A1 TV, among other representatives of all regional and national news channels. 

The agency currently has three regional clients in its kitty – Jan TV, First India News and A1 TV from Rajasthan. It is in talks with other news channels from various states such as Haryana, Delhi, Uttar-Pradesh, Punjab, etc. The new clients will be announced officially in the coming week.