Anindya Dasgupta, Sindhuja Rai among Jury Presidents for Tangrams 2019

Tangrams Awards will open for entry on April 17, in line with Spikes Asia, allowing entrants to work on entry submissions for a single piece of work simultaneously rather than multiple times throughout the year for recognition of strategy and effectiveness as well as creative excellence. Tangrams judging and winners’ awards show take place during Spikes Asia Festival of Creativity in Singapore, from September 25 to 27, 2019. 

Jury Presidents 

Effectiveness: Anindya Dasgupta, Head – Global Consumer Business & CMO, Fonterra 

Media Strategy: Sindhuja Rai, Director, Media, Asia Pacific, Middle East & Africa, MondelÄ“z International 

Digital Strategy: James Keady, Director - Digital Engagement, Citi 

Data & Analytics and e-Commerce: Michelle Wong, Director, CRM & Analytics (Global Marketing), McDonalds Global Franchising Limited Singapore Branch 

Commenting on the appointments, Festivals Director Joe Pullos said, “Winning a Tangram is not an easy thing to do, and that’s why we’re hugely honoured to have such a formidable team of Presidents leading each jury panel for Tangrams in 2019 to uphold our rigorous judging process. Entrants can look forward to having their campaigns reviewed by global industry experts on strategy and effectiveness. A win at Tangrams means your work is truly the best in the region.” 

The full list of Tangrams jury members will be announced in May. 

Anindya Dasgupta, Head – Global Consumer Business & CMO for Fonterra, will lead the Effectiveness Jury. Dasgupta heads the global consumer business for Fonterra. Prior to this, he was with the Global Beverages group in Pepsico in New York, leading marketing for APAC, etc. 

“In the clutter of communication, some brands stand out, which allow them to become not just a part of the consumers’ mind, but their daily life experiences too. We will be judging the best in class work in this area as part of the Effectiveness jury,” Dasgupta said. 

Sindhuja Rai, Director, Media, Asia Pacific, Middle East & Africa for MondelÄ“z International, will preside over the Media Strategy Jury. Rai works closely with brands and markets to activate their strategic priorities across the region. She is responsible for leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections including digital, TV, e-commerce, print and outdoors. 

Rai remarked, “Media is a critical lever of driving business growth in today’s dynamic media ecosystem. I’m really excited to be working with Tangrams to recognize amazing work that marries creativity with business results.” 

James Keady, Director - Digital Engagement for Citi, will lead the Digital Strategy Jury. Keady has had experience in leadership roles throughout APAC & Europe leading teams across digital media, online retail, social, customer experience and data driven marketing. He has a breadth of experience across Technology, FMCG, Finance, Automotive and Luxury. James is also on the editorial board of US Journal of Digital & Social Media Marketing and speaker at various events across the globe. 

Keady said, “Excited to be part of the team and opportunity to judge the great work happening across Asia in 2019, all the best to the entrants.” 

Michelle Wong, Director, CRM & Analytics (Global Marketing) for McDonalds Global Franchising Limited Singapore Branch, will head the Data & Analytics and e-Commerce Jury. Wong is part of the McDonald’s Global Media, CRM and Merchandising team that aims to unlock the full value of all McDonald’s customers through data. Her vision is that “Today we serve close to 69 million customers in over 100 countries on a daily basis. Tomorrow, we want to have personal conversations with these customers”. Her team is focused on using the data they have on customers to create value, utility and meaningful experiences. 

“What separates the forerunners will be how they democratise data into every business unit to power individual and collective decisions. Because if not, even data has an expiry date,” Wong observed. 

Tangrams Strategy & Effectiveness are inviting submissions in 5 award types; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and eCommerce. All entries will be assessed on the ideas, strategies and business results by a team of expert judges who are selected based on their knowledge, influence and contribution to the industry.