Anondita Healthcare ropes in Sunny Leone as brand ambassador

Anondita Healthcare, India’s leading manufacturer of condoms and surgical gloves, has onboarded Bollywood actress Sunny Leone for its new brand "Shubh Samachar" that offers Cobra Pregnancy detection kit. A talented actress and well-known celebrity, she has been appointed as brand ambassador of "Shubh Samachar" by Anondita Healthcare.

Anondita Healthcare is now all set to kick-start a massive marketing campaign featuring Sunny Leone for the promotion of Cobra Rapid Pregnancy Kit that's a one step urine HCG pregnancy test kit with 100% accuracy.  The Pregnancy Kit uses an agglutinating sera reagent for the detection of HCG for in vitro diagnostic use.

Announcing the association with Sunny Leone, Mr. Anupam Ghosh, Director, Anondita Healthcare said, “We are delighted to have Bollywood personality Sunny Leone onboard as brand ambassador for the promotion of our new brand, “Shubh Samachar” that offers the most reliable ‘Cobra Rapid Pregnancy detection kit’. Being far more sensitive, sensible and independent, she is a great fit for our new brand. Leading by example, Sunny Leone is inspiring the empowered women of today and she is going to be the face of our new marketing campaign focussing on the importance of timely pregnancy diagnosis.”

Bollywood Diva Sunny Leone added, “I’m honoured to be a part of Anondita Healthcare family and I’m sure ‘Cobra Rapid Pregnancy Kit’ is here to emerge as the most preferred choice of the expectant mothers as it resonates trust of such a reputed brand. I believe the women deserve a life full of joy and fulfilment and here’s the best pregnancy kit for you. So, ladies, what are you waiting for, go get your “Shubh Samachar” Cobra Pregnancy detection kit by Anondita Healthcare.”

Amid the market currently flooded with a plethora of cheap quality pregnancy detection kit, the appointment of Actress Sunny Leone as the brand ambassador of “Shubh Samachar” Cobra Pregnancy detection kit is intended to increase brand awareness, gain consumers’ trust and boost sales. Sunny Leone enjoys a huge fan base which will surely turn out to be a driving force in the sales of Cobra Pregnancy detection kit and increasing brand awareness through promotion, advertising and marketing. Anondita Healthcare is now all set to launch several new brand campaigns featuring Sunny Leone and explore options to attract maximum eyeballs. It is already in the process of strengthening its pan-India presence on the back of the growing popularity of its product range.

Anondita Healthcare is a prominent supplier of surgical gloves and condoms in the state-run hospitals across various states in India. The company takes pride in contributing to over 70% share of Central Government and State Government supplied subsidised condoms distribution. Moreover, it has been a major exporter to SAARC countries. It has been awarded best quality certificates by Bureau of Indian standards (BIS) and certificate of good manufacturing practices (GMP) by Drug licensing cum controlling authority.