Another business win for Aegis Media's Vizeum; appointed as AoR for Viacom's new channel 'Sonic'

Christened Sonic, the channel is targeted at India's young adults falling in the 10-17 year old age bracket. Sonic aims to be the 'sci-fi platform for the wi-fi generation', and therefore, will serve them with programming in the category of action, adventure and animation. This will be through television shows and movies.

Confirming the appointment of Vizeum India, Nina Elavia Jaipuria, Senior Vice President & General Manager, Nickelodeon India, said, "We had handed Vizeum the business of Nickelodeon based on our assessment of right hunger, passion and experience to make a difference to our brand. Our satisfaction levels and comfort with Vizeum ensured, they emerged as the top and only choice for us to entrust Sonic with. We wish them the very best"

Commenting on the win, S. Yesudas, Managing Director, India Sub-continent, Vizeum, said "We are extremely delighted with this win. As an agency that's focused on building clients as its ambassadors, we couldn't have asked for anything more than this. Our association with Nickelodeon got us an entry into MTV and we now have both Nick and MTV as our ambassadors. And then comes this recognition of the Nickelodeon management placing their faith on us for Sonic. We are delighted and humbled at the same time. This will be handled out of our Mumbai office"