AOL is changing logo; to lose its triangle & its image as a square brand

AOL's chairman and chief executive, Tim Armstrong, has told the media that a research carried out from September by Leo Burnett had revealed that AOL was the "one of the most powerful brands on the planet." The company arrived at that reassuring conclusion based on the feedback of employees, advertisers and consumers. So it was decided to retain the name, and to radically update the image and services.