Appy Fizz finds a famous buddy in Saif Ali Khan

Appy Fizz "the cool drink to hang out with' will now be seen chilling with his new friend, the famous Saif Ali Khan. In a brand new television campaign by Parle Agro, Appy Fizz will hang out with Saif while he shoots for films or hangs out with friends. Appy Fizz keeps Saif in high spirits with his sparkling wit and his famous one-liners.

In a major shift in marketing strategy, this is the first time that Parle Agro has used a Bollywood actor for any of its brands. And who could have been a better option than Saif Ali Khan who is an icon that stands for youthfulness, maturity and fun. Appy Fizz is today recognized as the youth brand of the country mirroring the youth in everything it does thus making it most relevant to this group today.

Says Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, "Saif Ali Khan is a great youth icon who loves his work as much as his life. The actor brings in the cool quotient to Appy Fizz's friends circle, and both together compliment each other and make a very entertaining duo. We're sure the two will make a winning pair." Speaking on the brand, she further added, "Right from inception, Appy Fizz has been a runaway success. It is the creation of not just a successful brand but a successful category and we are the only player offering such a unique product in the market today. We see huge potential in this brand and its massive acceptance has us led us to invest heavily in it. We see a very large growth contribution from Appy Fizz this year and in the years to come."

Set in a film studio, the ad opens with Saif Ali Khan taking a break with his friends at his cool hang-out pad. When he opens the fridge to offer them drinks Appy Fizz jumps out screaming "Saaaiifffff' scaring everyone. Saif introduces him to his bunch of friends and in his typical witty style; Appy Fizz exclaims his long-standing friendship with Saif that takes even Saif by surprise. Appy Fizz recalls his days with Saif since Dil Chahta Hai, Omkara, Hum Tum and Main Khiladi Tu Anadi. His moment comes when Saif isn't able to place him in those days, to which Appy Fizz snaps, "Next to the popcorn. During the interval!" which is when the gang bursts out laughing. The TVC ends with one of Saif's friends asking Appy Fizz what he was doing in the fridge to which Fizz smartly quips "chilling" setting everyone laughing again.

The TVC is conceptualized by Creativeland Asia, the communications partner of Parle Agro. Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, who also directed the films, said, "Brand Appy Fizz is at quite an important juncture. It has already carved out a niche for itself, and is ready to expand beyond. While the communication is 100% Appy Fizz ' fun and funny, Saif brings in an angle of familiarity and popularity that only a Bollywood star like him can."

The TVC hit television networks across the country this week and will be supported by strategic point-of-sale branding and BTL activities. New eye-catching table top dispensers and chillers introduced to display Appy Fizz will add to the overall visibility of the brand at retail outlets.