ASCI'S CCC upheld complaints against 11 out of 19 ads in Nov'12

During November 2013, the Consumer Complaints Council (CCC) of ASCI, upheld complaints against 11 out of 19 advertisements. ASCI’s National Advertising Monitoring Service (NAMS) has been very proficient in tracking down the misleading claims made by advertisers in various sectors.

The advertisement of Signal Cavity Fighter toothpaste was not directed to consumers in India, and hence the complaint against this advertisement was outside the purview of ASCI.

During the month of November, the CCC also received complaints against 7 advertisements. The complaints were received against the advertisements of Emami Ltd’s ‘Himani Fast Relief’, Ranbaxy Laboratories Limited’s ‘Revital Capsules’, Cure Spect’s ‘Eye Care’, L’OREAL INDIA PVT LTD’s ‘Inoa Hair colour’, PARLE PRODUCTS  P.  LTD’s ‘Parle Londonderry’, MICROMAX INFORMATICS LTD’s ‘Micromax Ninja 3.5 & Ninja 4’, Dabur India Limited’s ‘Dabur Chyawanprakash Sugar Free’. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.