Aspiration Meets Opportunity with New FedEx Multi-Market Campaign
Visitors to the site can access a range of audiovisual and print content including articles from The Economist. Through the enhanced web experience, viewers can also analyze data, view videos, read supplementary content and information about innovative transportation solutions as they seek to navigate the complexities of the global marketplace.
"If global trade were its own free-standing economy, its GDP would exceed $18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity," said David L. Cunningham Jr., president, FedEx Asia Pacific."
"We live in a world where the pace of change is unprecedented," said Rajesh Subramaniam, senior vice president, Global Marketing, FedEx Services. "Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the https://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers' needs and to focus on a number of topics critical to achieving business and economic growth around the world."
In addition to advertising across pan-regional and local print and online media, the campaign will also be supported by a worldwide communications and public relations program.
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