Assam Tourism showcases the wonders of Assam through Priyanka Chopra's eyes

Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, conceived and produced by the YAAP-Crayons Advertising collaborative team.

The 2017 campaign with Priyanka Chopra as a brand ambassador received an overwhelming response and won accolades. Building on the platform created last year, this film has been shot at various locations in Assam. The narrative shows PC experiencing different aspects of Assam with her close friend.

“While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next 3 days” Rondeep Gogoi – ECD, Crayons Advertising

“A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as Golf, Brahmaputra River Cruises and the majestic Tea Gardens.

There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes. “ Shouvik Roy – Senior Partner, YAAP.

The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions. The stills for the campaign were shot by the renowned Bollywood photographer Jatin Kampani at the shoot locations.