Assamese OTT platform launched
Leaving the past year behind, this year was welcomed with majestic news of the launch of NIRI 9, the first ever OTT platform of Northeast India dedicated to original and fresh content every day. NIRI 9 was launched within the span of only 20 days, it managed to receive over 10,000 downloads on Google Play Store, which remains to be one of many feathers added to the hat. This is the first OTT platform of Assam which made its objective to make security and producing fresh and original content its priority. The company believes in the skills and talent of the region and hence from developing the app to showcasing content, everything has been contributed by the people of the region. When asked the Director of the company, Smt. Junmoni Devi Khaund, this is what she had to share:
“For far too long, the people of the region have been waiting to see the modernization and rise of Assamese entertainment industry by the people of the region itself without any foreign body help. NIRI 9 is the platform for that – independent and proud of the language and the state we belong to.”
The platform has a variety of shows which have not been streamed anywhere else and in languages which is usually not found in any other platform, such as – Assamese, Bengali, Bodo, Mishing, Nepali and many others. Even though NIRI 9 is in a nascent stage of its development right now, but it is finding its way to each and every person’s heart through the quality content. NIRI 9 has joined the list of many firsts including being one of the first OTT platform in regional language in the country and the first OTT platform in Northeast India.
The vision of NIRI 9 has always been to discover the forever existing rich culture and talent of the state and the neighboring region and showcase it in a global scale for the world to see. NIRI 9 isn’t just building bridges for the people of the region to the rest of the world, it is also building a large platform where irrespective of the background, anyone with a passion and zest for cinema will be welcomed with open hands and mind to showcase their work without any hustle