Bajaj Allianz Life Launches #PromotionAfterRetirement campaign

Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing retirement. The video raises the spirits of all those who are nearing retirement by highlighting the fact that the next promotion they are going to take after retirement is the one they had always dreamt of. It encourages people to follow their dream role after retirement ranging from going on a world tour to following their passion or spending time with grandchildren, by securing their goals with a sound retirement plan.

Commenting on the video, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life says, “Typically, there is a strong disenchantment associated with retirement in context of loss of status and lack of income, leading to a sense of an immediate demotion after having led a busy work life for long years. The campaign highlights the product benefit of regular income for life that allows the target group to lead a fulfilling post retirement life engaged with pursuing passions and life goals.”

The one and a half minute video has been conceptualized keeping in mind the older age group who are nearing retirement.