Bajaj Almond Drops Hair Oil undergoes brand makeover for first time in 25 years

Bajaj Corp has unveiled a brand new packaging for its flagship brand, Bajaj Almond Drops Hair Oil. For the first time in 25 years, the brand has changed its packaging. The brand’s new look aims at targeting the new age consumers and build on its key imagery attributes of lightness, nourishment and premiumness in an environmentally sustainable manner.

The brand roped in UK based design agency Pentagram to help design the biggest change in its history. The brand has moved on from its classic colour palate to a premium pearlised maroon and gold combination. The bottle is sleeker and the label takes an almond-like tactile effect. The brand ideology remains the same, focusing on providing a light, non-sticky, hassle free way of hair oiling, with the benefits of almond oil and 300 per cent vitamin E nourishment. 

With emphasis on the betterment of the environment, the Rs 10 pack, which is a mass rural consumption pack, will be introduced in a recyclable PET jar format. Also, its lead SKUs – 50 ml, 100 ml and 200 ml are sold in environment friendly glass bottles. 

The 360-degree campaign featuring Parineeti Chopra as the brand ambassador of Bajaj Almond Drops went live on September 7, 2018 across TV and digital mediums. 

Reflecting his views on the core idea behind the new packaging, Sandeep Verma, President Sales & Marketing, Bajaj Corp, said, “As a brand, we have always believed in resonating with our ever-evolving audience. The new packaging is a crucial step for the brand and it signifies our endeavour to reach out to the new age consumers while maintaining our brand philosophy of ‘Load Mat Lo’. Having said this, our emphasis will always continue to be on providing a light, non-sticky almond hair oil. ”