Bajaj Broking’s #BudgetSimpleHai campaign creates a stir on social media
Understanding the intricacies of the budget may appear complicated to many, or so it is commonly perceived. Bajaj Broking, a leading brokerage firm in India, took the initiative to address this concern in the week leading up to the announcement of the Interim Budget 2024.
The #BudgetSimpleHai campaign, a brainchild of the Bajaj Broking team and Social Panga, aims to explain budget-related concepts in easily comprehensible, everyday language. Commencing with the explanation of various budget buzzwords, a straightforward approach was employed, particularly catering to the Gen Z audience. Key terms such as revenue, deficit, development expenditure, etc. were covered.
To enhance the outreach, virtual billboard mockups were strategically placed in Delhi, Mumbai, and Bangalore. The underlying insight? Grasping the nuances of the budget is undeniably simpler than routine, day-to-day tasks. Each billboard was customized to resonate with the distinctive characteristics of the respective city, fostering relatability.
During the Budget announcement, Bajaj Broking took to Twitter as well, and tweeted,
“Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai”. The hashtag gained momentum as various brands joined in on the banter, further amplifying the #BudgetSimpleHai narrative.
Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai
— Bajaj Broking (@BajajBroking) February 1, 2024
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To know more, please visit https://t.co/hVPWM2qdgz #Budget2024 #Budget #BajajBrokingSeBudgetSimple #Nifty #Sensex #InterimBudget2024 #BudgetSession
In essence, #BudgetSimpleHai emerged as an insightful and well-rounded campaign, aiming to render the budget more approachable, uncomplicated, and relatable to a diverse audience.
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