adjudged as IAMAI's Best Financial Website 2016, the leading online financial marketplace, has been adjudged as the Best Financial Website by the Internet and Mobile association of India (IAMAI). The award was announced at the 6th edition of the India Digital Awards held as part of the 10th India Digital Summit at New Delhi on 10 February 2016.

On the occasion, Adhil Shetty, CEO, said: “I thank the jury for choosing us. We are happy to get this recognition from such a prestigious association like the IAMAI. We are a bunch of motivated, enthusiastic people, and awards such as this one encourage is to do more of what we are doing. This award is for the entire BankBazaar team, which has been working day in and day out to provide a seamless experience to our customers and make buying financial products as simple as shopping.”

Rati Shetty, Chief Product Officer,, added: “It has been our constant endeavor to deliver a simplified solution to those who are in the journey of personal finance shopping. With our core obsessions on the customer & focus on building a product that is simple, efficient, and goal-oriented, this award is a testimonial to our efforts. We’re very grateful to have our efforts recognized and will continue to strive towards delighting our customers in their journey to find their financial products.”

Founded in January 2004 by leading portals in India, the IAMAI is the only specialized not-for-profit industry body in India representing the interests of online and mobile value-added services industry. The association addresses the issues, concerns, and challenges of the Internet and Mobile economy, and takes a leading role in its development.With over 5,000,000 unique visitors a month comparing and applying for financial products from more than 50 financial institutions comprising the biggest nationalized and private banks, NBFCs, and insurance companies in India, is the largest online marketplace for financial products in India.

This is the first time is participating in the Digital India Awards by IAMAI. There were four other short-listed contenders in the Best Financial Website category. Apart from the Digital India Awards, the India Digital Summit also hosted a series of panel discussion. Some of the key takeaways included the constant need to listen to customers even when you are a mature organization and the importance of an organization having a clear-cut vision and purpose to impart to its employees to be able to hire and retain the best talent.


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