Barbara Messing to be the new CMO of Walmart

With the appointment of two executives from outside the company, Walmart is revamping its marketing team in the US. Former Chief Marketing Officer (CMO) of TripAdvisor, Barbara Messing is set to take on the same role at Walmart. She replaces Tony Rogers, who left his post as marketing head earlier this year to join Sam’s Club - which is owned by Walmart - as chief member officer.

Janey Whiteside is joining the retailer as chief customer officer for both Walmart US and its e-commerce operations, a newly created role. She previously served as executive vice president and general manager of global premium products and benefits at American Express.

Whiteside will join the retailer on August 1. She will be based in Hoboken, New Jersey, the home of Walmart-owned Jet.com.