Barbie paints the world pink with an unstoppable marketing blitz
Mattel and Warner Bros. Pictures have launched an extensive marketing campaign for the Barbie movie, leaving no stone unturned to create a buzz. From teasers and character posters to interactive tools like a Barbie selfie generator and TikTok lens extension, they have also introduced their own Twitter emoji. The latest Barbie teaser introduces fans to Barbie Land, a captivating world brought to life by director Greta Gerwig and a talented cast.
The movie has sparked a merchandise frenzy with numerous collaborations and limited edition goodies that collectors are eagerly seeking. Here are some standout promotional stunts that have captured attention:
Airbnb Dream House: As part of a collaboration with Airbnb, a stunning all-pink mansion resembling the iconic Malibu Barbie dream house was listed on the website. Fans had the exciting opportunity to rent this dream house for a limited time. Lucky winners were selected to stay at the pink mansion in Malibu, free of charge, for a one-night stay on July 21 and July 22, immersing themselves in the world of the movie.
The Barbie movie is making its presence felt worldwide, captivating audiences with its marketing strategies and generating immense excitement among fans and collectors.
Xbox: Mattel and Xbox teamed up to create exclusive in-game content for Forza Horizon 5. This collaboration introduced the first-ever Xbox Barbie dolls and a customized Xbox hardware. In the game, players can race Barbie's iconic pink car. Additionally, the team designed interchangeable SCUF Instinct Custom Controller faceplates inspired by Barbie and Ken's outfits. As part of the promotion, they even offered a chance to win an Xbox Series S that was integrated into a luxurious Barbie DreamHouse.
Aldo: This exclusive collaboration between Aldo and Barbie draws inspiration from the iconic doll, resulting in a range of products that exude her signature style. The Aldo x Barbie collection features footwear, bags, and jewelry with a 90’s-inspired aesthetic, incorporating powder pink and vibrant fuchsia rosé hues. The crystal embellishments add a touch of glamour and playfulness to the pieces, making them a must-have for Barbie enthusiasts and fashionable individuals alike.
Hot Wheels: Barbie x Hot Wheels x rue21 collaboration instills a sense of nostalgia and encompasses the fun, vibrancy and adventurous spirit the toy brands have represented for decades.
Gap: Gap x Mattel product drop will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim and button-downs – all designed on Gap’s product icons featuring classic Barbie® branding and Gap’s signature arch typeface.
Fossil: Fossil’s new special-edition collaboration featuring classic motifs, charming details and Barbie’s iconic shade of pink, the collection of watches, leather goods and jewelry is made for taking on the day in style. Barbie x Fossil launched for fans globally on July 10.
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