BARC data: Times Now struggles to catch up with CNN-News18

As per the BARC data for the last 54 weeks, CNN-News18 has captured 35.3% market share, which is significantly larger than that of Times Now. With 23.5% market share Times Now continues to be at the number three position behind Republic TV.

“The reach and audiences of CNN-News18 gives unparalleled results to advertisers as compare to the other channels. As elections approach our monies would solidly be on the industry leader,” an advertiser said on the condition of anonymity.

On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now and Republic TV at 795 million and 226 million views respectively. (Source: Socialblade | Period: Aug’22-July’23)

Furthermore, the channel displayed remarkable performance on Facebook with 787 million views. While Times Now stayed on the second spot with 731 million views, Republic was left far behind at 66 million views on Facebook. (Source: Crowdtangle | Period: Aug’22-July’23)

Since BARC resumed ratings of news channels in March 2022, CNN-News18 has consistently led the way in the English news genre. With dedicated viewership and impactful presentation of prime time anchors like Zakka Jacob, Anand Narsimhan, and Shivani Gupta, CNN-News18 is poised not only to expand its market share but also to enhance its brand image and establish stronger ties with advertisers with its growing visibility.