banner image banner image

BARC Ratings: News channels ratings displays Bihar effect

Almost all the news channels, be it Hindi or English have witnessed a drop in their ratings in week 46 post Bihar Elections. Having said that, most of them have also managed to retain the slot they were on in the previous week.

The English news channel Times Now retains the first position in the top 5 list of English news channels as per the research data delivered by BARC but there is a fall in the viewership ratings from the ratings acquired in the week 45. (Week 45-973, Week 46-558)

The English news channel NDTV 24x7 has been successful in retaining the second position as last week but is unsuccessful in sustaining the ratings this week. (Week 45-467, Week 46-304).

The viewership ratings have decreased for all the channels as compared to last week but the channel CNN IBN still stays glued to be the third slot with just a minor rating difference from NDTV 24x7. (Week 45-456, Week 46-303).

The India Today Television retains its fourth position. (Week 45 - 280 Week 46 - 215)

The channel News9 makes a comeback on the list by entering as the fifth channel while BBC World doesn’t make it to the list this time. (Week 46-212).


Hindi news channels

The news channel AajTak once again acquires highest ratings in the week 46 even though the ratings are lesser compared to last week. (Week 45-93917, Week 46-80873).

India TV is at second place (Week 45-89022, Week 46-70194).

The channel Zee news is at third place and ABP news slips down to be the fourth channel on the list.

The fifth position is acquired by the news channel News Nation that had fourth position as per the data of last week.


English Business News Channels

Business news channels, however, have seen an increase in the rating.

The English news channel ET Now retains the first position in the list as same as last week while experiencing an increase in the ratings. (Week 45-273, Week 46-381).

The channel CNBC 18 remains in the second position while gaining more viewership than last week (Week 45: 231, Week 46: 250).

The other channel NDTV Profit and NDTV Prime retains the third position same as last week but gains a noticeable increase in the viewership ratings.(Week 45-91, Week 46-151).

The fourth channel on the list is Bloomberg.

Hindi Business News Channels

The news channel Zee Business tops the list as per the data of week 46, though it experiences a slight decline in the ratings. (Week 45-1185, Week 46-1125).

CNBC Awaaz gets the second position as similar to the data of week 45 while the ratings increase to help the channel sustain the position. (Week 45-939, Week 46- 1060).




News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media