Baseus, China’s No 1 digital accessory brand enters India
Baseus, the number one digital accessory brand of China, today announced its entry into the India market with its entire range of accessories. The company has entered into an exclusive strategic partnership with Teleecare Network India Pvt. Ltd. (An Optiemus Group Company) as its distribution and marketing partner in India.
The wide range of innovative accessories launched include TWS Earpods, Smart 2-in-1 Dual Wireless Charger, Digital Display Power station - 30000mAH and Alexa enabled S17 Pro Wireless Sports Earphones. The products are aimed primarily at the youth and tech enthusiasts in India.
Speaking at the launch in India, Ms. Vivian Wang, General Manager, Baseus said “India is an important market for Baseus and we are looking at it aggressively. While we focus on online and offline channels, we aim to disrupt the market and set new benchmarks with our designs and value for money accessories range. Baseus products are driven by aesthetics, design and quality. Our TG which includes all genres including travelers, tech geeks, fitness freaks etc will identify us as a brand which appeals to their own sense of style and fashion. We are confident our exclusive partner, Teleecare Network India will help further our objectives in this market.”
Commenting on the launch, Mr. Deepesh Gupta, CEO, Teleecare Network India Pvt Ltd said, “We are excited to introduce exclusive Baseus product categories in India and are committed to the brand’s vision and values. With our strong distribution network, marketing know-how and after -sales network we aim to provide a seamless purchase and after experience to our customers in India”
Currently the Mobile accessory market in India is majorly un-organized, however with global leader like Baseus entering in the market, brand aspires to capture at least 5-7% share of the organized market by 2020 end, driven by its unique product line, aggressive marketing outreach and excellent after sales support for a seamless customer experience.
Apart from flagship products, the brand brings an extensive range of products in home and car accessories segment. Some products are curated with disruptive technology and are distinctive in their style, like smart hubs, docking stations, travel chargers, mounted phone chargers, car air purifiers, and smart home lamps among others.