BASIC Home Loan Ropes in Pratik Gandhi, assures ‘Tarakki Pakki’

With an aim to help India progress towards its goal of ‘Housing for All’, BASIC Home Loan has launched its campaign ‘Tarakki Pakki’ with the country’s new acting sensation, Pratik Gandhi of Scam 1992 Fame.

The campaign, which goes live today on the host of social media channels including YouTube, highlights how BASIC Home Loan tech can help agents with better earnings, as well earning trust of their customers, with offerings of 70+ financial institutions.  

In this campaign, Pratik Gandhi will be seen in the brand film, with the core messaging focusing on how BASIC Home Loan Agent App can empower agents with technology to supercharge their home loan advisory.

Commenting on the campaign’s launch, Atul Monga, founder at BASIC Home Loan, said, “Our larger goal is to digitise the home loan journey in India, where agents focus on their strength of advisory and technology enables them to connect with their customers more seamlessly, effectively and efficiently. Through the campaign, we want to highlight the promise of growth, best tech for deployment and success for agents who work with us for fulfilment of customer’s housing dream.”

Sharing the rationale behind signing Pratik Gandhi as the face of this campaign, Monga said, “He is an emerging face of Bharat. We are an emerging brand too, and we felt there is a strong connection he has created with the masses with his powerful performances, and we want to back him, just like our agent who aspires to be the best and works with masses to deliver the dream of home for them.”

Speaking of his association with BASIC Home Loan, Pratik Gandhi said, "Coming from a middle-class background, I understand how painful the whole journey can be when a family is trying to build and own a home.  When BASIC Home Loan approached me and explained their vision, I really liked how they were trying to empower the agents with technology and solve the problem of housing finance in India, in tier 2, 3 locations. The passion of their team makes me confident that India is on its way to 'Tarakki Pakki' with its housing dream."