BBC Entertainment refreshed!

BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), today unveiled an all new BBC Entertainment channel, boasting a fresh new look and with highly rated factual and lifestyle programming joining award-winning drama and comedy on the channel for the first time.

The refreshed, multi-genre BBC Entertainment channel is aimed at the upscale English-speaking Indian audience, with a schedule designed to mirror their daily routines.

Mark Whitehead, Senior Vice President & General Manager, BBC Worldwide Channels Asia, commented, "The Indian pay TV market possesses significant scale and its future potential for advertising is vast. India has been identified as a key market for the growth of our Asian business, and we have been working to create a unique channel destination for local viewers. The all-new BBC Entertainment channel has been specifically designed for the market after much local research and we are incredibly excited about its prospects. "

Deepak Shourie, Director, South Asia, BBC Worldwide Channels added, "India, with its large English-speaking population, high level of BBC brand recognition and strong affinity with the UK, is a significant market for us. The refreshed channel, with its unique, award-winning and top-rated programmes will deliver some much-desired audience segments to advertisers in India."