BBC TopGear dons a new look!

The evening of April 27th, 2011 will see the magazine unveiling its new refreshed and overhauled look. Part of the Global Brand Redesign which was recently initiated in the United Kingdom, the Indian edition has also undergone this massive exercise. The New BBC TopGear Magazine will continue to be priced at Rs. 100/- and will be available in newsstands pan India in the last week of April. It is aimed at the well read, well updated and well travelled urban male in the age group of 25 ' 45 years.

The magazine continues to entertain and more importantly inform, delivering a complete automotive experience. With its dramatic and bold covers to its expanded sections like The News, the First Drives and its Serious Car Tests, the magazine has everything it takes to make informed and tactical buying decisions when it comes to purchasing cars and bikes. It also allows its readers to revel in loads of irreverence and attitude with its stunningly produced car features.

Commenting on the launch, Tarun Rai CEO Worldwide Media said "BBC TopGear has always been very different from a clutch of similar looking auto magazines. Jeremy Clarkson refers to TopGear as the "shiniest auto magazine in the world' and a leading car company head called it the "playboy of auto magazines'. Top Gear captures the joy of driving and bases its advice on first hand driving experience rather than technical mumbo-jumbo. Its irreverence means that the advice readers get, is unbiased, easy to understand and completely trustworthy. And TopGear believes in capturing the joy of driving cars through breath taking visual spreads. The new Top Gear pushes the differentiation even more. With more news, more features, more test drives and a more exciting layout. The world of cars and bikes just got more exciting".

Debolin Sen Publisher BBC TopGear Magazine elaborates "By leveraging its global experience in automotive journalism, the New BBC TopGear Magazine will fill the vacuum that exists in the reader's "automotive' life. It will also expose him to a complete automotive experience in a style bristling with irreverence, authority and originality. All this for just Rs. 100/-"