BBDO India's Gillette campaigns wins 3 metals including the Gold at AME 2012

With a Gold, Silver and Bronze, BBDO India came home with the most number of metals from the Asian Marketing Effectiveness Awards 2012, held in Shanghai on April 27.

BBDO's Gold was for P&G Gillette's ShaveSutra (Best marketing for a national brand) and Silver for P&G Gillette's Shave India Movement (best sustained success). The Bronze was for P&G Gillette's ShaveSutra (Best ideas).

Commenting on the Awards, Ajai Jhala, CEO of BBDO India, said, "The AME awards have become the litmus test for effectiveness in Asia Pacific. And we cleaned up, dominating in all the key categories. We thank our brave clients at P&G for this opportunity."

The biggest accolade of the evening, the Platinum Award, which is chosen by the jury from the gold winners, was presented to Clemenger BBDO & Proximity Melbourne for their work for National Australia Bank titled "Break Up'.

BBDO Asia Pacific Network dominated the show with big wins from a number of countries and clients. In total the Network took 16 awards with bright metal, from key markets on big clients.