BBH India bags creative mandate for Housing.com

Following a multi agency pitch, BBH India has bagged Housing.com's creative mandate. Housing.com is a new real estate portal, which promises to help both buyers &sellers; landlords & tenants find their ideal match. Through real and verified photographs of each apartment, along with many other filters like locality, amenities etc. Housing.com helps customers search for the perfect apartment for rent or for sale. The site allows you to take virtual tours of each room in the flat and also gives you details on the neighbourhood and amenities available.

BBH India is Housing.com’s first creative agency andwill be in-charge of developing the brand architecture and positioning for the brand. They will be rolling out engagement modules across traditional media and new age platforms.

On choosing BBH India as their creative partner, Rahul Yadav, CEO, Housing.com said,"When the entire industry was ‘Zigging’, we decided to ‘Zag’ with a completely new approach. And who better than BBH for us as their entire philosophy revolves around this! Also, the team at BBH is just amazing and we connect with them very well"

Subhash Kamath, CEO and Managing Partner, BBH India said, “We are extremely excited about partnering Housing.com. They have created a unique product &service; one that will change the way people hunt for homes in this country today.  Our work too will be very differentiated as we build this brand.”
Sanjay Sharma, Head Planning, BBH India said, “It’s rare to find a company with such a clear vision and confidence.  They are a young team with a very modern approach towards communication. We want to ensure that the brand creates a step change in the category.”

On the pitch, Russell Barrett, CCO and Managing Partner BBH said, “Housing.com is a hugely exciting business win. The youth, energy and sheer fire in the bellies of the guys at Housing is really infectious. We hope to be able to infuse into the work some of the vision and freshness that envelops the brand and everyone at Housing.”

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to staff strength of 70 people. It has been on a winning spree recently, adding businesses like Magnum Ice Cream, Viber, Vespa and now Housing.com to its already impressive and diverse list of clients and brands that includes Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, CRY, World Gold Council among many others.