BeanstalkAsia Delivers ‘Berger Rangotsav’ Festive Campaign

Berger Paints Nepal is welcoming this year’s festivities with the Berger Rangotsav offer to celebrate the upcoming festivals of Dashain (Dusshera) and Tihar (Diwali) in Nepal. BeanstalkAsia delivers an integrated marketing campaign across TV, Print, Outdoor/OOH, Digital, Activation and POS, to communicate this festive offer.

Berger Jenson & Nicholson (Nepal) Pvt. Ltd., is a manufacturer & a leading name in decorative paints since 2000 having the largest product range in Paint & Coating System in Nepalese paints industry. 

Mr Satya Prakash, Country Manager, Berger Paints Nepal, said, “People are getting back to socialising as the festive mood kicks in. Berger Paints with its world class product quality & mesmerizing finishes have always been the Most Preferred Paint Company in Nepal. We could see significant pace in infrastructure development, with this campaign, we aim to leverage this festive spirit and decorate dream home with vibrant colors. We have accelerated the excitement with offer-led prizes and are also incentivising football fervour during upcoming global football tournament."

Speaking about the campaign, Upendra Singh Thakur, Founder, BeanstalkAsia, said, “The campaign film is centred around the indisputable insight that colours and individual identities are intricately linked. People choose colours that they connect best to, and sometimes let another person take the colour they want for the sake of love and affection. In this heart-warming film, the bond between siblings and colours is effortlessly and evocatively brought alive.”

Subodh Thapa, Head of Business, Strategy & Planning, BeanstalkAsia Nepal, further added,

 “Through the film, we have tried to establish three things - break colour-based gender biases, establish Berger as a brand targeted to the millennials, and establish Berger Nepal as a brand of Nepal predominately showcasing the colours of the Flag of Nepal (Red & Blue) throughout the campaign, and summing it up with the tagline ‘Nepal ko Rang, Berger ko sang!’.”

BeanstalkAsia is a new-age Integrated Marketing Communications agency in India with footprints expanding to Nepal having an office in Kathmandu since 2019. Drawing from our varied and successful experiences in the Indian market in the fields of brand strategy, mainstream advertising, digital marketing, web-based solutions, mobile applications and high-end graphic design, BeanstalkAsia offers a series of similar services under the aegis of BeanstalkAsia Nepal managed by Aman Singh Pradhan as the local partner in Nepal and Subodh Thapa as the Head for Strategy, Planning and New Businesses. The team at BeanstalkAsia has a thorough understanding of Nepal’s local culture and language. This combination gives BeanstalkAsia the unique advantage to craft and execute bespoke campaigns that help brands achieve their market share and also ensure an effective ROI.

Team Credits for Berger Rangotsav by Berger Paints Nepal:

Agency: BeanstalkAsia Nepal

Agency & Creative Head: Upendra Singh Thakur 

Strategy And Business Head: Subodh Thapa

Finance And Production Head: Aman Singh Pradhan 

Creative Director: Amitabh Chatterjee 

Core Creative Team: Naresh Mestry, Anora Raj Poudyal, Bishnu Mudvari, Aniket

Senior Client Servicing and Management: Aaditya Man Singh

Director: Janak Deep Parajuli 

Production House: Janakdeep Productions

VFX/ Editor: Padam Timalsina 

DOP: Sagar Pradhan

Assit. Dir: Phanendra Bohra

Production Designer : Phanendra Bohra

Colour Grading : Shyam Kuwar 

Chief Assist. Dir : Chandra Kumar Bhattarai 

Sound Design / Music: Pushkar Mahataun 

Stylist: Asim Rana Bhat 

Makeup: Samara Joshi 

Set Design: Bijaya Chaudhari 

Artist: Amrit Dhugana, Sakshi Lamsal, Rejina Uperati , Prabin Gyawali 

Child Artist: Agaman Parajuli, Sushma Thapa 

Baby Artist: Priyansh & Prinju Bhattarai

Post Production: All Three Media Ghar 

BST: Sudarshan Mishra 

Art Dir: Hem Man Gurung 

Production Asst: Sandeep Karki 

Photography: Shreedhar Paudel 

1st Asst Cameraman -Ishwor Nagarkoti

Gaffer- Anil Baba

Art Assistant- Dhruba Karki