Bengal’s Road to Recovery with Notun Disha

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

 As the nation nears the end of Lockdown 4.0, COVID positive cases have reached 4,813 in Bengal as of 30 May 2020. Already reeling under the pressure of Corona, West Bengal was in troubled waters when cyclone Amphan hit its shores on 20 May.  The extremely severe tropical cyclone wiped out thousands of homes, destroyed crops and struck down embankments killing 98 people. There was much destruction in the capital city of Kolkata too. 

 Against this backdrop, as the people of Bengal are looking to cope with this situation and trying to find answers to their future, ZEE 24 Ghanta took the initiative to organize an E Conclave with Ministers of the State so that our viewers may get a clear picture of the road to recovery. Anirban Choudhury, Channel Editor for ZEE 24 Ghanta said, “During these depressing times, it is important to brace the future with boldness and hope. Notun Disha was Zee Media’s effort to spread positivity along with the administration to state emphatically how to fight the menace and gear up for the future that lies ahead.”

Each session lasted for half an hour where the leaders put forward their strategy for the coming days in their respective departments, the policies and the initiatives taken and encouraged our viewers to stay strong. Ministers who graced the session were: Dr. Amit Mitra, Firhad Hakim, Chandrima Bhattacharya, Jyotipriya Mallick, Rajib Banerjee, Sujit Bose and Subrata Mukherjee. The conclave covered various government ministries so that viewers could understand the revival plan in different sectors.

 Speaking on the occasion, ZMCL Cluster 2 CEO, Mr. Purushottam Vaishnava said, “Notun Disha is a part of ZMCL’s E-Vimarsh series. With so much uncertainty all over due to corona, it is crucial that leaders directly answer pertinent questions to our citizenry. This has been the sole motive behind conceptualizing the series. Bengal was particularly focused because the state is in a delicate situation with rising covid-19 cases and the destructive trail left behind by the cyclone Amphan.”


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