Beyond Snack’s recipe for success: Crafting 24 carat taste in snacks

Beyond Snack, a trailblazer in the snacking industry, has carved a niche for itself with its innovative approach towards traditional snacks. In an exclusive interview with Adgully, Manas Madhu, Co-Founder of Beyond Snack, delves into the inspiration behind their recent launch of Kerala banana chips cooked in coconut oil and the journey of Beyond Snacks since its inception in 2018.

Madhu shares that the idea of launching Kerala banana chips in coconut oil stemmed from a deep-rooted connection to the traditional snack culture of Kerala. Recognizing the inherent likability of banana chips cooked in coconut oil, Beyond Snack embarked on a journey to bring forth a healthier version of this beloved snack.

Despite facing technical challenges in terms of cooking processes and oil properties, the team persevered, conducting extensive research and experimentation. Finally, after relentless efforts, they achieved a breakthrough, resulting in the creation of what Madhu confidently claims to be one of the healthiest and cleanest versions of banana chips available in the market.

Reflecting on the initial challenges encountered, Madhu emphasises on the importance of finding the right balance in coconut oil properties to ensure optimal cooking without compromising on health standards. Beyond Snack’s commitment to quality and innovation has garnered recognition, leading to successful fundraising initiatives. With a recent funding of $3.5 million from Namfingers, Beyond Snack aims to expand its presence pan India, tapping into new markets and reaching a wider consumer base.

Madhu sheds light on the marketing strategies employed for the newly launched Kerala chips, focusing on the concept of ‘24 Carat Taste’. Through compelling narratives and packaging enhancements, Beyond Snack aims to differentiate itself in a cluttered market dominated by local players. By emphasizing quality, hygiene, and trust, Beyond Snack seeks to establish itself as a premium brand offering unparalleled snacking experiences.

Addressing the competitive landscape, Madhu underscores the significance of Beyond Snack’s differentiated cooking process and quality assurance measures. By prioritising controlled cooking environments and minimizing oil exposure, Beyond Snack sets itself apart from traditional local manufacturers, aiming to revolutionise the banana chips category and create a new standard of excellence.

Looking ahead, Beyond Snack remains steadfast in its focus on the Indian market while exploring opportunities for international expansion. With a strategic emphasis on retail penetration and product innovation, Beyond Snack is poised to redefine snacking preferences and elevate consumer expectations.

In conclusion, Madhu emphasises the importance of focus as the guiding mantra for Beyond Snack’s journey. Through unwavering dedication to quality, innovation, and consumer satisfaction, Beyond Snack continues to push boundaries and deliver 24 carat taste in every bite, setting new benchmarks in the snacking industry.

Watch the entire interaction with Manas Madhu here:


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