BFSI Digital Stallions Forum held it's first round-table!

8th February saw the first round-table being held under the aegis of BFSI Digital Stallions Forum. The event held at I.T.C. Grand Central saw attendance from financial companies such as Franklin Templeton Mutual Fund, Birla Sun Life Insurance, Edelweiss Tokio Life Insurance, Aditya Birla Money MyUniverse and others

The evening was well spent with the discussion covering a broad array of topics pertaining to ad networks and how the BFSI Sector can leverage the same

The round-table addressed the audience and shared facts on the power that ad networks posses not just in terms of scale / reach but also in terms of targeting, special emphasis was laid on busting common myths that are often associated with an ad network. The concept of Re-Marketing got a lot of focus and finally some case studies from the BFSI industry

The exclusive sponsor of the session was Ad Magnet (www.admagnet.com), we spoke to Ratish Nair Co-Founder of Ad Magnet and this is what he had to say “The BFSI Sector is a very interesting sector to work with as their digital requirements are very distinct and unique. The vast reach that an ad network offers is the ideal bet for BFSI companies that seek a heavy ROI on most of their digital requirements. Needless to mention ad networks use technology that allow campaigns to be quickly fine tuned to suit advertiser demand; be it for reach, traffic generation or lead generation”

We further spoke to Paurush Sonkar; Founder –  BFSI Digital Stallions Forum (www.bfsidigitalstallionsforum.com) “The BFSI Industry holds tremendous potential considering the number of BFSI companies in India. I am confident that with every passing year the digital spends in this sector would continue to grow and the growth would be in both; the lead generation side and the brand side. BFSI Companies shall slowly and steadily move towards specialist agencies that offer niche solutions and understand the BFSI Sector”