Bhool Bhulaiyaa 2’s smart marketing strategy woos moviegoers
Ever since the film, Bhool Bhulaiyaa 2 came out with its teaser. It has incited various unique and spectacular marketing strategies for the audience to come watch the biggest entertainer of the year. The movie has gripping to be the highest grossing film of the year. Looking at the timeline of distinctive approach .Bhool Bhulaiyaa 2 become the first time ever Indian film to collaborate with a ride at Imagicaa, Mumbai. Bhool Bhulaiyaa 2 – Salimgarh ride at the theme park to celebrate the adventures of this upcoming. Not just that, it has with unique and personalized invitation to the media.
Breaking barriers, a multi-level premiere gaming platform, Roblox launched a special Bhool Bhulaiyaa 2 themed game for the first time in India; it was one of kind of experience. Across the whole country a themed Bhool Bhulaiyaa 2 doors were installed, which gave the audience its one of the kind experience.
Not just that, Bhool Bhulaiyaa 2 took a unique route and becomes first Hindi film to play out 60 seconds of the title track ‘Bhool Bhulaiyaa 2’ in a marvel film- Dr. Strange. Bhool Bhulaiyaa 2 song got into the ears of the people of Delhi, Chandigarh, Lucknow, Gurugram with the launch of the title track across 4 cities in 24 hours
In order to breach the piracy of music, Bhool Bhulaiyaa 2 did a one its kind activation where people got a pop up video message from Kartik Aaryan and Kiara Advani on illegally downloading the track.
Bhool Bhulaiyaa 2 Advance Bookings Started With Almost 50% Less Pricing. It would work as a relief to the common man; during the post covid era it has become difficult to watch films in theatres with families with such high ticket price.
Lastly, the brand the movie has created has some of the unique and most talk about partnership with various platform. With Paytm app for ticket bookings – Bhool Bhulaiyaa 2 becomes first ever indian film to have a thematic ticket bookings. They have also collaborated with Bewakoof, FullyFilmy, Coveritup, Bollywoo, 47000 BC popcorns for thematic merchandising around the film.
After a dreadful 2 years of pandemic, Bhool Bhulaiyaa 2 is the answer to a family entertainment film which will prove how a film will work if it does one thing right – entertain!