"Big Bang Social" launches India's first creator super-app

Collective Artists Networks BigBan.Social, is proud to announce the launch of India's first creator super-app. Recognizing the immense potential of the creator ecosystem, BigBang.Social offers creators a comprehensive and first-of-its-kind platform that enables commerce, brand collaboration, upskilling and a robust peer-to-peer network for building a thriving community. Designed to empower creators and fuel the growth of the creator economy, the BigBang.Social App is set to become the ultimate virtual destination that revolutionizes the way creators connect, collaborate, learn and thrive.

"With a tech-first approach to the creator economy, our aim is to streamline India's largely unorganized creator ecosystem, enabling monetization and revenue growth for creator businesses," said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. " The potential of the creator economy in India is vast. As more individuals embrace entrepreneurship and leverage their creativity, there is an opportunity for creators to not only generate income but also influence industries, drive cultural shifts, and shape consumer preferences."

The BigBang.Social App is set to be a game-changer for creators, offering a wide range of innovative features and services to fuel their ambition and success. Creators gain access to curated brand collaborations that match their unique talents and aspirations, opening doors to exciting opportunities and high-quality experiences. The platform fosters a vibrant community where creators can connect, collaborate, and learn from one another, creating a supportive ecosystem that fuels creativity and growth.

In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app's advanced features, such as cashback rewards and reward points, to further monetize their endeavours and maximize their earnings.

"At BigBang.Social, our vision is to redefine the landscape of the creator economy, providing creators with unprecedented opportunities to grow, monetize their assets, and increase revenue streams," said Anurag Iyer, CEO of Big Bang Social. "With our creator super-app, we are placing the power firmly in the hands of creators, offering them access to the best deals, tools, learning resources, peer-to-peer communication, cashback rewards, and much more."

In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app's advanced features, such as cashback rewards and reward points, to further monetize their endeavours and maximize their earnings.

The creator economy’s total addressable market is estimated to double over the next five years, increasing rapidly from $250 billion to $480 billion by 2027, as per Goldman Sachs research.  The launch of the BigBang.Social App marks a significant milestone in the growth of the creator economy in India. Globally, there are over 200 million creators and India is set to have the largest base of social media content creators with the figure crossing 100 million this year, according to a report by influencer marketing firm Zefmo. The report predicts that the “organised influencer marketing” sector is expected to reach Rs 3000 crore by 2024 and the revenue share of micro influencers is set to rise from 9% to 14% by 2024.

As the creator economy continues to flourish, it has the potential to disrupt traditional industries and redefine the way content is created, consumed, and monetized. With the right support, infrastructure, and investment, the creator economy can foster economic empowerment, job creation, and socio-cultural transformations. By providing creators with a virtual destination that celebrates their talents, fosters collaboration, and offers unparalleled opportunities, BigBang.Social is poised to redefine the landscape of digital creativity and entrepreneurship.